Listing your home as a For Sale by Owner (FSBO) might sound like a smart way to save money, but many sellers underestimate what it really takes. From pricing to paperwork, the process is more complex than most people expect—and getting it wrong can cost you.
As Bankrate puts it:
“Choosing the right price, crafting a compelling listing, marketing to potential buyers, coordinating showings, preparing paperwork: All of these are tasks that, in the absence of a real estate agent, you will have to do yourself.”
Here’s what you’ll need to take on—and how going solo could impact your bottom line.
1. Pricing Mistakes Can Cost You Thousands
Setting the right price is one of the most important steps when selling your home. Price too high, and your home could sit on the market with little interest. Too low, and you risk leaving money on the table.According to NerdWallet:
“If your home is overpriced, you run the risk of buyers not seeing the listing. . . . But price your house too low and you could end up leaving some serious money on the table. A bargain-basement price could also turn some buyers away, as they may wonder if there are any underlying problems with the house.”
Real estate agents use local market data and pricing strategies to help sellers list at a competitive price—one that attracts interest without undervaluing the property. Without that expertise, FSBO sellers are more likely to miss the mark.
2. Online Marketing Takes More Than a Few Photos
Today’s buyers start their search online. In fact, the National Association of Realtors reports:“Among all generations of home buyers, the first step taken in the home search process was to look online for properties.”
Real estate agents don’t just take pictures—they hire professional photographers, write optimized listings, and know how to get your home seen across multiple platforms. FSBO sellers who skip this step may miss out on serious buyers who never even see the home online.
3. Negotiating Without Help Can Be Overwhelming
It’s not just about finding a buyer. Selling a home involves negotiating with multiple parties—from the buyer and their agent to inspectors, appraisers, and escrow officers.As NerdWallet explains:
“Your listing agent will also, of course, be on your side throughout negotiations. They'll double-check paperwork that comes through, communicate with the buyer's agent and other parties to the sale, and generally stay on top of things through to closing day.”
Without a skilled agent, FSBO sellers often find themselves fielding tough questions, handling legal documents, and navigating negotiations alone.
Bottom Line: FSBO Isn’t as Simple as It Looks
Trying to sell your home on your own may seem like a cost-saving move, but in many cases, it leads to more stress, wasted time, and less money in your pocket.
Before you decide to go FSBO, let’s talk. A professional agent can help you avoid costly mistakes and guide you through a smoother, more profitable sale.
